Media Relations
Influenced by the authentic culinary traditions of Northern and Southern Italy, Red Ash features craft Italian fare expertly prepared by Owner and Executive Chef John Carver. While the restaurant showcases a menu of fresh pastas handmade daily, the star of the Red Ash kitchen is the custom-built wood-burning grill, oven and plancha, from which red ash is released during the burning of wood, lending the restaurant its moniker, and providing the ideal heat source for preparing the restaurant’s fresh fish, shellfish and prime cuts of meat.
Red Ash opened in the fall of 2016, when the Austin restaurant scene had begun to experience tremendous growth. Today the restaurant flourishes and wanna-be diners still wait weeks for a reservation.
PBPR has been instrumental in aligning the restaurants’ brand and messaging, garnering media coverage in key publications and creating diner awareness and demand, helping to propel Red Ash to the top of the Austin dining scene.
WHAT THEY SAY
“…judging by the orders of pappardelle with wild-boar Bolognese flying out of the kitchen, the idea is working very well.”
- Texas Monthly, Where To Eat Now 2017
“Downtown Austin just got a lot hotter…”
- Zagat
“Red Ash strikes the perfect balance of high-quality food and enticing ambiance.”
- Tribeza
“Simplicity yields the most success.”
- Austin Chronicle