Inspired by Nashville hot chicken, Harold Marmulstein, Salty Sow Chef and Owner, expanded his portfolio by bringing his chef-inspired knack to his newest venture, Tumble 22 Hot Chicken, changing the way Austin experiences chicken. Fried and coated in Chef Marmulstein’s own secret blend of spices, especially cayenne, Tumble 22’s four heat levels don’t mess around, ranging from ‘wimpy’ to ‘fire In the hole’ and accompanied by fresh kale slaw or caesar salad, skinny fries and a variety of dipping sauces.
Since launching Tumble 22’s social media pages, their Instagram account has grown by over 1,000%, continuing to show steady growth and an engaged following. PBPR has an established network of social media influencers, keeping clients buzzing in the social-sphere at all times. The influencer-targeted campaign reached over 500,000 followers, propelling Tumble 22’s visibility exponentially, virtually overnight. PBPR provided brand-consistent photography for Tumble 22’s social media pages, helping to draw in new followers and capture the interest of existing followers. Paula Biehler PR capitalized on the hot chicken trend with an aggressive social media campaign, using strategic hashtags and tagging strategies.