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Ashlyn Allison (left) | Paula Biehler (center) | Chelsea McCullough (right)

A powerhouse network. Unmatched expertise. A love for food and wine.

Savvy public relations, always delivering a fresh perspective.

Let's Connect.

Founder and Principal

Paula Biehler knows the restaurant scene. She eats out five nights a week. While her more than two decades of business and marketing experience have positioned her as a results-driven media strategist, she’s distinguished by her straightforward approach, personalized service and devotion to benefit every client.

Biehler founded her PR business in 1999, after identifying a gap in the Austin market for a full-service communications and media agency specializing in hospitality. Within three years, the Austin American-Statesman noted Biehler as a key player in the delivery of national media attention to the burgeoning Austin dining scene.

Biehler represented the first three chefs in Austin who garnered Food & Wine Magazine Best New Chef awards. She has represented more than one hundred restaurants, hotels and bars, the Austin-based Whole Foods Market corporate, six food-related festivals and a variety of food products. She represented Akaushi Beef, featured on the cover of Texas Monthly in 2009 in the form of a giant rib eye, and hosted Anthony Bourdain upon his...

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Senior Media Associate

A team member for over four years at Paula Biehler PR, Chelsea excels in building strong relationships through managing PR strategy, client communications, media relations, and developing creative marketing initiatives. She loves to immerse herself in the individual work for each client and challenge herself to reach new levels in her work.

Chelsea McCullough graduated from Brigham Young University in 2011 with a bachelor’s degree in communications, specializing in public relations. She began her PR career at the award-winning Bradley Agency (one of 17 nationally affiliated PRSSA student-run firms), developing and implementing campaigns for nonprofit clients. She honed her writing and editing skills as a reporter for the student newspaper at BYU.

Chelsea has a strong knowledge of event coordinating and hospitality, serving on the events board of the PRSSA at BYU, providing event assistance and working as a design intern at CLINK Events and working as the onsite event coordinator for the Commodore Perry Estate in Austin. She has also worked as a freelance event...

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Creative & Social Media Associate

A 2014 graduate of the University of Texas, Ashlyn Allison minored in Communications and Journalism. A team member at Paula Biehler PR for over two years, Ashlyn excels with her social media savvy, photography and graphic design prowess. Passionate about her photography, Ashlyn's work has been published in Austin Monthly, Austin Way, Austin American-Statesman, Austin Chronicle, and many others. Ashlyn provides creative, current & engaging social media, digital marketing and graphic design for our clients.

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Every semester we reach out to the University of Texas for qualified interns in the Communications department, and offer two to three internships at PBPR each semester. We take our interns seriously! While they provide our team support such as miscellaneous marketing research, database updates and more, it’s also an opportunity for PBPR to share knowledge and experience for upcoming graduates who want to pursue careers in hospitality public relations.

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