Founder and Principal
Paula Biehler knows the restaurant scene. She eats out five nights a week. While her more than two decades of business and marketing experience have positioned her as a results-driven media strategist, she’s distinguished by her straightforward approach, personalized service and devotion to benefit every client.
Biehler founded her PR business in 1999, after identifying a gap in the Austin market for a full-service communications and media agency specializing in hospitality. Within three years, the Austin American-Statesman noted Biehler as a key player in the delivery of national media attention to the burgeoning Austin dining scene.
Biehler represented the first three chefs in Austin who garnered Food & Wine Magazine Best New Chef awards. She has represented more than one hundred restaurants, hotels and bars, the Austin-based Whole Foods Market corporate, six food-related festivals and a variety of food products. She represented Akaushi Beef, featured on the cover of Texas Monthly in 2009 in the form of a giant rib eye, and hosted Anthony Bourdain upon his...more
A team member for six years at Paula Biehler PR, and current media consultant for the agency, Chelsea excels in building strong relationships through managing PR strategy, client communications, media relations, and developing creative marketing initiatives. She loves to immerse herself in the individual work for each client and challenge herself to reach new levels in her work.
Chelsea McCullough graduated from Brigham Young University in 2011 with a bachelor’s degree in communications, specializing in public relations. She began her PR career at the award-winning Bradley Agency (one of 17 nationally affiliated PRSSA student-run firms), developing and implementing campaigns for nonprofit clients. She honed her writing and editing skills as a reporter for the student newspaper at BYU.
Chelsea has a strong knowledge of event coordinating and hospitality, serving on the events board of the PRSSA at BYU, providing event assistance and working as a design intern at CLINK Events and working as the onsite event coordinator for the Commodore Perry Estate in Austin. She has...more
Social Media Associate
A recent graduate of the University of Texas at Austin’s Moody College of Communications, Maddy took part in event planning and student television while at college and graduated from the Senior Fellows honors program with a degree in public relations and a certificate in business. Over the years, Maddy has held a number of positions and internships that span the field of communications that had her producing social media content, managing teams and handling crises. She is excited to take on this position at Paula Biehler PR and continue to flex her multifaceted PR abilities.more
Every semester we reach out to the University of Texas for qualified interns in the Communications department, and offer two to three internships at PBPR each semester. We take our interns seriously! While they provide our team support such as miscellaneous marketing research, database updates and more, it’s also an opportunity for PBPR to share knowledge and experience for upcoming graduates who want to pursue careers in hospitality public relations.more