Paula Biehler

A results-driven media strategist, Paula Biehler is distinguished by her straightforward approach, personalized service and devotion to every client. Biehler has represented three Austin chefs who garnered Food & Wine Magazine Best New Chef awards. She has represented more than one hundred restaurants, hotels and bars, the Austin-based Whole Foods Market corporate, six food-related festivals and a variety of your favorite food products. She represented Akaushi Beef, featured on the cover of Texas Monthly in the form of a giant rib eye, and hosted Anthony Bourdain upon his first arrival to Austin. E! News filmed from her client’s doorstep for the duration of two SXSW festivals, and she convinced a producer for Andrew Zimmern to let Rainey Street’s Bridget Dunlap co-host his Austin feature. She also garnered a six-page feature in Bon Appétit on the “rebirth” of Jeffrey’s, Austin’s most beloved fine-dining restaurant. Biehler has carefully-crafted an influencer network that provides real-time messaging to key journalists and producers, as well as the greater masses, the attentive public audiences interested in hearing the story. Maintaining her clients' online reputation is critical to Biehler, ensuring all messaging is concise, consistent and on brand. She works with proven partners and applies social seeding tactics that cleverly showcase each of her clients on a variety of social platforms. This, combined with her longtime affiliations with hospitality and culinary groups, nonprofits, business and civic organizations, and professional associations, as well as her alliances with many of Austin’s key influencers and decision makers, has positioned Biehler as the go-to contact for the hospitality industry in the Central Texas region.